This is what you like - we say so

I don't know how much pain is caused by the mental contortions needed to find ways of justifying the management approaches of local conservation people. But at a guess a few paracetamols would come in handy. What people like about Blacka Moor is that it is unlike other local moors which are treeless and utterly open. This message was voiced clearly at the consultation in 2006. People love the informal sense of scattered trees and wooded areas, also the reason it is increasingly favoured by deer. That is translated into its exact reverse on Sheffield Wildlife Trust's notices stapled up all over the place. SWT have clung desperately to this 'open' description with all its suggestiveness that trees are somehow something of a threat - which of course they are to those who don't like natural land.
Interpret it thus: we know people don't like what we are doing so we will tell them they like it and some of them will be gullible enough to accept what we say. Not all but at least we will then be able to say there are mixed views and in that situation our duty is to............ etc.