There was a time before the routine self-serving press release, when charitable folk and do-gooders of various ilks just did what they felt was right without expecting any recognition. Then the managers/consultants/advisors came along telling us that it was no good being virtuous unless you let the world know about it. Get the message out was the message. The market is everything. Before long the message became an end in itself, a weapon even in the war of self justification. The good deed, the wise move, the 'right decision' became only valuable if you could encapsulate it in a suitable press release especially if it distracted from less wholesome deeds that would not play well with the public - such as shooting wild animals which got no publicity at all. Did I miss the press release telling of the numbers of deer, and foxes shot?
I'm in no position to say this is all fiction though there's been enough of that over the years to recommend scepticism. My own subjective impression that I've seen fewer whinchats in recent years is not reliable, I admit. But I very much doubt this 'evidence' is independently verified.
The supporting 'twitterers' are mostly birders or fellow managers of one sort or another anxious to celebrate management, with the odd (very odd) malcontent intruding.
Neil Fitzmaurice - @EcotourismToday But do they for predators and deer?
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