Problems with targets can be found in all areas of
management. The NHS of course has been headlined for it but in reality it’s
everywhere that management exists. That’s because using targets makes things
simpler for managers. The problem is that important areas of humanity are
sidelined and people focus so hard on certain things and neglect others.
The bureaucracy of the conservation industry led by that
servant of the well-heeled in government, Unnatural England, is rife with
targets. Favourable/Unfavourable condition statements are one example. Also in
the frame are Biodiversity Action Plans, an excellent opportunity for engaging
with target culture and putting aside intelligent judgement based on
observation.
This flower, now gone to seed, mentioned many times in posts here, is present
on Cowsick Bog just as patients at Mid-Staffs
were present in their beds. A box can be ticked and I’m sure the managers at
SWT did tick a box when they came here recently. I’m sure the Chief Executive
approved. But, and here’s another parallel with Mid-Staffs, were these plants
being respected? Had some of them been trampled by industrially bred livestock that
should never have been there and splattered with faeces? Not that different to Mid
Staffs when you think about it.
Targets are used because managers on numerous different levels don't know how to manage those on the level below. They can't trust them to do what they ought to be doing because they don't trust their judgement or their commitment. There's a simple, many will say simplistic, solution. Go out and do the job yourself for long enough to show you can do it and understand it and so gain the respect of those who you're managing. The problem with that is there's someone else above you who is even more remote from the workface and the basic task, and that person has expectations, i.e. targets, of you. And above them is another layer, etc. Bureaucracy creates remoteness and disengagement, unreality and unnaturalness. And, ultimately, a deficit in accountability.
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