Sunday 25 January 2015

Corporate Spin

The Wildlife Trusts have become a huge organisation and like all such spend a disproportionate amount of their time and budget on business strategy and public relations. For those who say each of the 47  trusts is independent then to satisfy me they would have to point out numerous radically different approaches to managing similar situations. So unlikely that no time should be wasted on it. SRWT's  project of getting their Blacka management plan approved has been carefully worked out to provide as little chance as possible of their being swayed from the path chosen long ago. The choosing of public engagement rather than consultation, the refusal to hold public meetings at which they would need to respond to challenges, and the concoction of an enormous draft management plan that nobody would have time to digest before commenting, are all part of this project. It will go before a single Sheffield City Council Officer (who may have the option of working for the local wildlife trust in the future) who will then summarise it for the Cabinet Member of the current administration who will certainly not read it all, never mind the comments and responses.

Wading through this intentionally dense and impenetrable document and absorbing the style, the impression is of something that's half management plan and 50% corporate spin.

"What about all the errors and crucial omissions?" you may ask. Of no significance at all. It will all be approved on the basis of its weight of words, accurate or not.

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